Project
Own your Authority.
Built for founders and visionaries whose achievements deserve greater recognition.
EXCELLENT
4.9 out of 5 based on 312 reviews
Trustpilot
EXCELLENT
4.9 out of 5 based on 312 reviews
Trustpilot
— AS SEEN ON —
Featured Across 300+ Major Outlets
APPLE NEWS USA TODAY MARKET WATCH FORBES BLOOMBERG APPLE NEWS USA TODAY MARKET WATCH FORBES BLOOMBERG APPLE NEWS USA TODAY MARKET WATCH FORBES BLOOMBERG
APPLE NEWS USA TODAY MARKET WATCH FORBES BLOOMBERG APPLE NEWS USA TODAY MARKET WATCH FORBES BLOOMBERG APPLE NEWS USA TODAY MARKET WATCH FORBES BLOOMBERG
Turn your voice into visibility.
Turn visibility into relationships.
Turn relationships into revenue.
15+
Years of Experience
500+
Podcasts Created
150+
People on Stage
100+
Books Published
— POSITIONING —
Become the Name
People Trust.
The market rewards those who are:
We don’t just build brands—we build industry leaders. At ICON, we specialize in turning credible experts into unforgettable authorities through strategic storytelling, media positioning, referral ecosystems, and community monetization. Our team has worked behind the scenes with some of the world’s top entrepreneurs, helping them get seen, heard, and respected—without becoming influencers or chasing trends.
If you’re ready to control the narrative, scale with systems,
and join an elite circle of trusted names, you’re in the right place.
— Seen in the right places
— Heard in the right conversations
— Connected to the right people
We build the infrastructure that makes that happen — consistently.
— THE FOUR PILLARS —
Four disciplines.
One system.
Top 100 Podcasts
Build instant credibility, attract high-value partnerships, and position yourself as the go-to expert in your market.
Bestselling Books
Turn your knowledge into a powerful authority asset that increases trust, closes clients faster, and opens new opportunities.
Celebrity & TEDx Stages
Leverage speaking appearances to elevate your status, expand your network, and create premium positioning.
Major Press Releases
Get featured across high-authority media outlets to strengthen your online presence and dominate Google search results.
— Our Team —
The team
behind iconic brands.
Justin Heuff
CEO & Founder
Jared Zuckerman
COO & Founder
Lisa Begley
Head of Production & Coaching
Micky Andrews
Head of Marketing
Albino Lumi
Head of IT
Justen Camacho
Head of Business Development
Marta Trajkovska
Head of Booking
Ivana Cingarovska
Project Manager
Hayder Ali
Head of Accounts
— THE FOUR PILLARS —
Four disciplines.
One system.
Top 100 Podcasts
Position your voice in the right conversations.
· Podcast strategy and execution
· Guest positioning
· Relationship-driven visibility
Authority
Assets
Build credibility that compounds over time.
· Book development and publishing
· Media and press placements
· Long-form authority content
Authority
Monetization
Convert attention into revenue.
· Client acquisition systems
· Referral and partnership pathways
· Strategic deal flow
Authority
Monetization
Convert attention into revenue.
· Client acquisition systems
· Referral and partnership pathways
· Strategic deal flow
— OUR METHODOLOGY —
We Build Real Authority
& Monetize It With
— A Project ICON Film · Est. 2014 —
JUSTIN
&
JARED
For fifteen years, two operators have quietly built the brands, moments,
and people that move culture. This is the room you've never seen — until now.
Co-Founder · 01
Chief Executive Officer
Co-Founder · 02
Chief Operating Officer
— ABOUT —
From Kylie Jenner's 18th
Birthday to 15+ Years of Building Iconic Brands & Experiences
For over 15 years, we've worked behind the scenes helping celebrities, founders, entrepreneurs, and public figures create unforgettable moments, build visibility, and elevate their influence.
From helping organize and manage press for Kylie Jenner's 18th birthday celebration in Montreal to producing media, coordinating experiences, and creating opportunities around major personalities — we understand what it takes to build iconic presence both online and in real life.
— A Project ICON Film · Est. 2008 —
JUSTIN
&
JARED
For fifteen years, two operators have quietly built the brands, moments,
and people that move culture. This is the room you've never seen — until now.
Co-Founder · 01
Strategy & Story
Co-Founder · 02
Production & Press
— THE STORY —
— Five Acts · One Standard —
Two founders. Fifteen years
of building icons.
-
Chapter I2014
Two Outsiders, One Obsession
Long before the lights and the green rooms, Jared and Justin were two kids from Montreal obsessed with culture, music, and the architecture behind influence. No rolodex. No safety net. Just instinct.
-
Chapter II2015
Kylie Jenner — Montreal, 18
The night that changed everything. Press, production, paparazzi, and a global pop-culture moment — engineered end to end. Overnight, the industry knew their names.
-
Chapter III2018
From Moments to Machines
They stopped chasing events and started building authority engines — platforms, podcasts, press, and positioning for founders the world hadn't met yet.
-
Chapter IV2021
The Quiet Operators
While others performed, they produced. 100+ brands, eight-figure founders, A-list talent — most of it behind the curtain, exactly the way the work demanded.
-
Chapter VToday
Project ICON
A studio for icons in the making. Same two operators. Sharper craft. A waiting list of leaders who want what only fifteen years in the room can build.
"We don't chase the spotlight. We build
the people who stand in it."
JUstin & JARED
Co-Founders · Project ICON
— Five Acts · One Standard —
From a Montreal bedroom to the
rooms where icons are made.
I
2014
The Origin
Two kids from Montreal. No rolodex. Just obsession.
II
2015
The Kylie Night
One event. Global press. The industry learned their names overnight.
III
2018
The Pivot
From moments to machines — building authority engines, not events.
IV
2021
The Quiet Years
100+ brands. Eight-figure founders. A-list talent. All behind the curtain.
V
Today
Project ICON
A private studio for the next generation of icons. By invitation.
"We don't chase the spotlight. We build
the people who stand in it."
Jared & Justin
Co-Founders · Project ICON
— THE REEL —
Cinematic moments.
Real authority.
Podcasts. Stages. Press. The room you put yourself in shapes the brand the market builds for you.
— Published Authority —
Get Our Book
ICON is the step-by-step blueprint for entrepreneurs, founders, and business owners who want to build authority, increase credibility, and become the go-to expert in their industry.
Download your complimentary copy today and discover the exact framework used to leverage books, podcasts, media, partnerships, and community-building to create an iconic personal brand.
— THE BOOKS —
Published Books. Authority in Print.
Authored, positioned, and launched from first draft to #1 Amazon Bestseller.
— THE PODCASTS —
Top 100 Podcasts. Proven Rankings.
Featured on Apple Podcasts' Top 100 shows across multiple categories.
— The ICON Wall —
Authority Earned. Proof Attached.
— Who This Is For —
Built for people
already in motion.
Founders · Business owners · Consultants · Agency operators
People who understand the value of positioning — and want to operate at a higher level.
— HOW IT WORKS —
A clear, focused process.
Position
Define your authority, message, and market.
Build
Develop your platforms and assets.
Monetize
Turn attention into relationships and revenue.
— PHILOSOPHY —
Positioning
creates leverage.
Authority changes how your business operates.
Opportunities come to you.
Conversations improve in quality.
Trust is established before the first call.
— OUTCOMES —
What this creates.
+ Higher-level conversations
Engage decision-makers without the warm-up.
+ Strategic partnerships
Aligned relationships that compound.
+ Consistent inbound opportunities
Demand that arrives — predictably.
+ Revenue driven by positioning
Pricing power that reflects your status.
— Client Experience —
In their own words.
Within four months, the right conversations were finding me. The kind I'd spent years trying to manufacture.
Marcus Hale
Founder, Hale Capital Partners
Project ICON didn't just build my platform — they re-architected how the market sees my company.
Priya Anand
CEO, Northwind Strategy
Within four months, the right conversations were finding me. The kind I'd spent years trying to manufacture.
James Okafor
Managing Partner, Meridian Group
What our Clients say
VIDEO TESTIMONIALS
Real clients. Real stories. Higher-trust proof.
BRADLEE MORGAN
Client Video Testimonial
BRADLEE MORGAN
Client Video Testimonial
BRADLEE MORGAN
Client Video Testimonial
BRADLEE MORGAN
Client Video Testimonial
CLIENT TESTIMONIALS
Real feedback from authors, speakers, and podcast clients.
Marta Trajkovska
Apr 21, 2026
Great company, supportive leadership team. The atmosphere is laid back in a good way, everyone’s open for suggestions and communication is top notch.
Karel
Apr 29, 2026
Project ICON is THE company to go for a podcast, book publishing or professional talk. They are truly amazing, their systems make everything easy to manage and to see the results that you as an author/speaker are looking for. Take the opportunity to talk to them before starting your process or even if you already started, you'll be very happy that you did.
Lori
Apr 21, 2026
Justin Heuff and Project Icon is helping me to change the way I think about doing business. Coming from a commitment to creating abundance exchange, constantly updating in the innovating to the more current technologies and steadfast support is a real game changer. I highly recommend them.
Briar Thorne
May 23, 2026
We've already seen ROI from relationships alone. Several guests we met through the podcast have turned into strategic connections and opportunities that would have never happened otherwise. Jared especially was great at helping us think bigger than just views and downloads. The whole process feels very intentional and business-focused compared to traditional podcast agencies.
Ayla Fox
May 22, 2026
I originally joined because I wanted help launching a podcast, but what I ended up getting was basically an entire authority-building ecosystem. From guest strategy to funnels to positioning to distribution, they connected dots I didn't even know existed. The professionalism was honestly refreshing because most people in this space are chaotic. Justin and Jared are incredibly hands-on and the team moves FAST.
James W Mitchell
Apr 22, 2026
Project ICON is a legit organization with create people Project ICON is a legit organization. They did a stellar job helping us write our book, starting our podcast, and building our Skool community. They care about their clients and their success
Wellness Eternal
April 21, 2026
My go-to for ANYTHING we need for our clients. Marketing, cold calling, GHL/CRM, authorship, podcasting, etc... Look no futher!
Marcia Martin
April 20, 2026
The innovation, support, service, and professionalism is outstanding at Project ICON. The team is helpful, teir understanding of technology is superb, and the podcast and publication services they deliver are superb.
Anna Xaisanasy
Apr 20, 2026
Project Icon is actually a really cool opportunity, especially if you’re trying to build your personal brand and get into content or business. It’s not just about posting it’s about learning how to speak, connect, and position yourself professionally. I like that it pushes you to grow and actually gives you real experience instead of just theory. Definitely a good platform if you’re serious about leveling up.
Great company, supportive leadership team. The atmosphere is laid back in a good way, everyone's open for suggestions and communication is top notch.
Project ICON is THE company to go for a podcast, book publishing or professional talk. They are truly amazing, their systems make everything easy to manage and to see the results that you as an author/speaker are looking for. Take the opportunity to talk to them before starting your process or even if you already started, you'll be very happy that you did.
Justin Heuff and Project Icon is helping me to change the way I think about doing business. Coming from a commitment to creating abundance exchange, constantly updating in the innovating to the more current technologies and steadfast support is a real game changer. I highly recommend them.
We've already seen ROI from relationships alone. Several guests we met through the podcast have turned into strategic connections and opportunities that would have never happened otherwise. Jared especially was great at helping us think bigger than just views and downloads. The whole process feels very intentional and business-focused compared to traditional podcast agencies.
I originally joined because I wanted help launching a podcast, but what I ended up getting was basically an entire authority-building ecosystem. From guest strategy to funnels to positioning to distribution, they connected dots I didn't even know existed. The professionalism was honestly refreshing because most people in this space are chaotic. Justin and Jared are incredibly hands-on and the team moves FAST.
Project ICON is a legit organization with create people Project ICON is a legit organization. They did a stellar job helping us write our book, starting our podcast, and building our Skool community. They care about their clients and their success
My go-to for ANYTHING we need for our clients. Marketing, cold calling, GHL/CRM, authorship, podcasting, etc... Look no futher!
The innovation, support, service, and professionalism is outstanding at Project ICON. The team is helpful, teir understanding of technology is superb, and the podcast and publication services they deliver are superb.
Project Icon is actually a really cool opportunity, especially if you're trying to build your personal brand and get into content or business. It's not just about posting it's about learning how to speak, connect, and position yourself professionally. I like that it pushes you to grow and actually gives you real experience instead of just theory. Definitely a good platform if you're serious about leveling up.
— Published Authority —
Your ideas deserve permanence.
We develop books that establish credibility, support speaking and media, and act as long-term business assets.
Purchase the Book
— Why Project ICON —
Three things we refuse
to compromise.
Precision in positioning.
—
Structure in execution.
—
Alignment across every channel.
Book Your Free Project I.C.O.N
Discovery Call
— APPLY —
Start the
conversation.
Apply to explore what this would look like for your business.
Limited availability · Application required
Florida, United States
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