Case Study · Beachclub Montréal · 2015
We produced Kylie Jenner's 18th birthday and the whole internet showed up.
One night in Montréal. One talent. One team. A masterclass in booking, production and press orchestration that broke through every timeline in the world.
Contract to red carpet. Border to Beachclub. TMZ to hundreds of millions of impressions. One team ran every piece of it talent, logistics, press, production, and the social rollout.
WE PRODUCED KYLIE
JENNER'S 18TH BIRTHDAY
AND THE WHOLE
INTERNET SHOWED UP.
Contract to red carpet. Border to Beachclub. TMZ to hundreds of millions of impressions. One team ran every piece of it: talent, logistics, press, production, and the social rollout.
100M+
GLOBAL MEDIA IMPRESSIONS ACROSS PRINT, BROADCAST AND SOCIAL
0110K+
NEW FOLLOWERS ACQUIRED FOR THE VENUE IN UNDER 48 HOURS
02TMZ
DIRECT COVERAGE — HEADLINE PLACEMENT WITHIN HOURS
031 Team
END-TO-END PRODUCTION, PRESS AND POST — UNDER ONE ROOF
04— A Project ICON Film · Est. 2014 —
JUSTIN
&
JARED
For fifteen years, two operators have quietly built the brands, moments,
and people that move culture. This is the room you've never seen — until now.
Co-Founder · 01
Chief Executive Officer
Co-Founder · 02
Chief Operating Officer
The event that started
Project ICON
For over 15 years, we've worked behind the scenes helping celebrities, founders, entrepreneurs, and public figures create unforgettable moments, build visibility, and elevate their influence.
From helping organize and manage press for Kylie Jenner's 18th birthday celebration in Montreal to producing media, coordinating experiences, and creating opportunities around major personalities we understand what it takes to build iconic presence both online and in real life.
The Brief
Bring the biggest name on the internet to Montréal. Then make sure the internet knew.
In August 2015, Kylie Jenner was days away from turning 18 the most anticipated 18th birthday in a decade and Beachclub Montreal wanted the moment. Our job was to secure the appearance, stage the night, and orchestrate the coverage.
Nothing about the night was left to chance. The talent, the family, the press, the guest list, the venue build, the podcast, the pop-up meet-and-greet, and the film crew every element under one roof.
"One event, one afternoon. The coverage was worldwide and the followers count never went back down."
PRODUCTION
COVERAGE
Press Wall · Beachclub
Aug 2015
The Coverage
The story broke everywhere.
That was the plan.
TMZ
"Kylie Jenner Legal Up North: 18th birthday blowout set for Montréal"
Aug 17, 2015
Read more
US. WEEKLY
"Kylie Jenner Celebrating 18th Birthday With Beach Club Party in Canada"
Aug 14, 2015
Read more
VICE
"Reporting from the Front Lines of Kylie Jenner's 18th Birthday Event"
Aug 17, 2015
Read more
The Film
Shot, cut & delivered by our production team.
Every frame captured on-site. Cut and colored the same week. Distributed to the outlets that drove the headlines.
The Archive
One afternoon.
A thousand frames.
Execution
Four disciplines. One
production.
Event & Production
Elite planners, custom decor, banners, backdrops, and the multi-tiered cake that circulated globally within hours.
Press Management
Direct liaison between Kylie's team, our on-ground crew, and TMZ orchestrating every headline with precision.
Media Creation
On-site cinematography crew capturing every angle. Footage engineered for cultural longevity.
Exclusive Activations
A pop-up podcast and an intimate VIP meet-and-greet at a curated local art studio.
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