Welcome To

Project Icon

Welcome to Project ICON—a movement designed to help you become the undeniable authority in your space…without spending a fortune on agencies, gimmicks, or overpriced branding packages.

Make More Friends, Make More Money, Make A Bigger Impact, Make Your Business Fun Again

10

+

$

50

M+

900

+

1,000

+

Years of Experience

Referral Revenue Generated

Clients Served

Referral Partners

Our Movement

Become an Icon

We don’t just build brands—we build industry leaders. At ICON, we specialize in turning credible experts into unforgettable authorities through strategic storytelling, media positioning, referral ecosystems, and community monetization. Our team has worked behind the scenes with some of the world’s top entrepreneurs, helping them get seen, heard, and respected—without becoming influencers or chasing trends.

If you’re ready to control the narrative, scale with systems,

and join an elite circle of trusted names, you’re in the right place.

The Team

Our Team

Our team, brimming with confidence and satisfaction, proudly presents itself as truly exceptional. Each team member boasts unique talents and skills, ensuring through mutual cooperation, we can guarantee unrivaled speed in delivering fast, superior services.

Justin Heuff

CEO & Founder

Chad Durfee

CMO & Founder

Jared Zuckerman

COO & Founder

Albino

lumi

Head of IT

Dani Shaw

VP of Operations

WHY CHOOSE US

Because Perception Is Leverage

and We Engineer Both

Build a Referral Engine

Get more of the right clients by being the obvious choice.

We design and launch your referral monetized podcast, aimed at high-value partners. Every episode is engineered to create relationships, not content noise. You don’t chase leads. You invite partners and get introduced.

Publish Your Positioning

Your story isn’t a brand—it’s leverage.

We turn your knowledge into a signature legacy book that positions you as the go-to expert in your space. One asset. Endless doors opened. Speaking, trust, and credibility—all built in.

Multiply Your Reputation

Perception creates proximity.

We get you featured where it counts—credible media, podcast networks, partner platforms—so your name shows up in the right searches, the right rooms, and the right inboxes. Not famous. Just trusted.

Cement Category Authority

Top 1% isn’t about fame—it’s about positioning.

We don’t just build assets. We engineer how you’re perceived—so you become the obvious expert in your space. Through strategic positioning and curated partner ecosystems, ICON makes sure your reputation does the talking—and your relationships drive the scaling.

Build a Referral Engine

Get more of the right clients by being the obvious choice.

We design and launch your referral monetized podcast, aimed at high-value partners. Every episode is engineered to create relationships, not content noise. You don’t chase leads. You invite partners and get introduced.

Publish Your Positioning

Your story isn’t a brand—it’s leverage.

We turn your knowledge into a signature legacy book that positions you as the go-to expert in your space. One asset. Endless doors opened. Speaking, trust, and credibility—all built in.

Multiply Your Reputation

Perception creates proximity.

We get you featured where it counts—credible media, podcast networks, partner platforms—so your name shows up in the right searches, the right rooms, and the right inboxes. Not famous. Just trusted.

Cement Category Authority

Top 1% isn’t about fame—it’s about positioning.

We don’t just build assets. We engineer how you’re perceived—so you become the obvious expert in your space. Through strategic positioning and curated partner ecosystems, ICON makes sure your reputation does the talking—and your relationships drive the scaling.

Here's What Our Clients Say

Trusted by Over 900+

CEO's & Industry Leaders

Other

Agency

Consultant

SaaS

Events

Coach

1% Better Everyday

Let's Work Together

Phase 1:
Tailored Referral Partner Acquisition System

We’ll design a custom referral partner acquisition system specifically tailored to your offers and ideal client profiles, ensuring it aligns with your business goals and revenue strategies.

Phase 2:
Complete Referral Partner Pipeline Build

We’ll build everything you need to attract and close profitable referral partners every month. This includes funnels, automations, copy, branding, design elements, and more – all done for you.

Phase 3:
Effortless Referral Partner Revenue Stream

Let PartnerLink handle the heavy lifting. We’ll find, nurture, and help you close new referral partners every month. Watch your business grow as we streamline the process for you!

Start Now Or Never

20x Your Referral Partner Growth

with Project I.C.O.N

Project I.C.O.N clients close 4-8 Referral Partners per month

Average business closes 4 Referral Partnerships Annually

RESULTS TIME Inconsistent growth 20x Project I.C.O.N Growth

Book Your Free Project I.C.O.N

Discovery Call

Relax We've Got You!

Florida, US

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