Client Testimonial-
Events
Project
Kachina's Goal
achina's goal was to establish strategic alliances with at least 2 event organizers and service providers to expand her business and generate new revenue streams for both virtual and in-person events. The aim was to create a sustainable approach for long-term collaboration with partners who aligned with her vision.
30 Days
Phase 1: Strategic Referral Partner Identification
Kachina’s focus was on forming strategic partnerships with other organizers and service providers to scale her business and create new revenue streams for both virtual and in-person events.
We shifted her focus from direct sales to collaborative alliances with complementary event management and marketing companies, offering mutual growth.
Ideal Referral Partners (IRPs):
We refined Kachina’s Ideal Partner Profile (IPP) to target organizers and service providers focused on virtual and in-person events, including event platforms, venues, and production companies.
Value-Driven Engagement:
We positioned Kachina’s solutions as collaborative growth opportunities, engaging partners through a non-salesy approach focused on creating valuable event experiences.
Outreach & Filtering:
Thousands of potential partners specializing in virtual and in-person events were targeted, with the most aligned being booked for meetings.
Focused IPP on high-value event industry partners.
Collaborative, value-first engagement.
Targeted, high-volume outreach.
Phase 2: Complete Referral Partner Pipeline Build
We built a scalable pipeline to attract and nurture partners within the virtual and in-person event industry. The system handled outreach and nurturing, allowing Kachina to focus on growing her events.
Automated Funnels:
Tailored follow-ups were sent to guests after their interviews, exploring collaboration opportunities in digital marketing.
Targeted Outreach:
Thousands of experts and agencies were targeted monthly, focusing on forming long-term partnerships.
Quick Closing & Nurture:
The process quickly converted interviewees into referral partners and collaborators.
Automated follow-up funnels after interviews.
High-volume outreach with rigorous filtering.
Quick-close systems for building partnerships.
Phase 3: Effortless Referral Partner Revenue Stream
With the system operational, Kachina experienced hands-off growth as new virtual and in-person partners consistently entered the pipeline, leading to larger collaborations and sponsorships.
Ongoing Management:
The system handled all outreach and follow-ups, letting Kachina focus on event strategy and execution for virtual and in-person events.
Consistent Growth:
New partnerships were consistently generated, ensuring a reliable pipeline of collaborators and sponsors.
Long-Term Revenue:
Sustainable revenue growth through referral partnerships and collaborations.
Hands-off partner acquisition.
Consistent referral lead flow.
Scalable, long-term revenue stream.
Results Overview
36
New Opportunities
Created
07
Referral
Partnerships
$15k
worth of business
generated
10
Interview calls/week
generated on average
Summary
In just 30 days, Kachina’s system exceeded her initial goal of securing 2 referral partners by more than 3X, delivering 7 closed partnerships. PartnerLink played a key role in driving this success, generating 36 new opportunities and facilitating 10 interview calls per week. This resulted in $15K in new business, significantly surpassing expectations and laying the groundwork for sustained growth.
Relax We've Got You!
Florida, US
PROJECT
